Hans Rudi Erdt

Hans Rudi Erdt its an artist born and based in Germany. Erdt is one of the main artists working in the Sachplakat (Poster Style) movement. In the Sachplakat movement, artist wok with simplified forms, colors, and shapes to get an idea across.

 

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In “UBoote Herasus” (The U-Boats Are Out!), Erdt uses Sachplakat for the advertising of a movie poster promoting the government film celebrating submarine warfare. This poster breaks things into simplified shapes and colors. The Figure is in the foreground and blocked out into peach, black, and red shapes. The typography in this poster is simple yet experimental. The “U” is centralized in the composition, it encompasses the commander and the boat sinking in the back.  The black silhouette of the “U” and boat echo each other. Although this poster was made specifically for a movie; it still has elements of World War 1 propaganda.

In the Moslem Poster Erdt uses Sachplakat to advertise cigarettes. This poster uses four colors black, red, white, and peach. The background combines effortlessly with the figure in a minimalist fashion. The Cigarette smoke makes a shape that wraps around the “M” in Moslem. Both of these posters show how Sachplakat is used for advertising in different ways.

Manoli Limit poster takes a slightly different approach to Sachplakat. In this poster there is no figure and the main focus is the cigarettes. The box of Manoli’s are open with cigarettes all across the ground. “Manoli” is repeated multiple times, in the title and along with the box. Conceptually, this piece works perfectly because the main focus (the product) is never lost.

Hans Rudi Erdt is an artist that uses Sachplakat to advertise and promote numerous concepts and ideas, from World War 1 propaganda movie posters to cigarette ads.

Works Cited

http://luc.devroye.org/fonts-72220.html

http://www.artfinding.com/28722/Biography/Erdt-Hans-Rudi

 

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