GroupMe is an app which enables users to be involved in conversations, or group messages, with others anywhere from two to two hundred people. The app allows communication within a group of people despite location or device, making it simple for users to connect with each other. The logo can be found on the icon of the app, as well as within the app.
The GroupMe logo contains two colors, blue and white. The colors are both flat and the logo is made up of three distinct parts. The overall shape of the logo resembles a speech bubble and is a light, bright, fun blue color that really pops against the white background that it’s placed on. The shape of the speech bubble is a square with rounded edges and has a triangle at the bottom. Inside the speech bubble is a white, bold, sans serif pound sign, or a hashtag. Below that, still inside the speech bubble, is something that looks like a smile, which is also bold, white, and has rounded edges. The thickness of the lines stays consistent throughout the logo. Altogether, the logo resembles a variation of a smiley face within a speechbubble.
The purpose of GroupMe is to be a friendly place where people can engage in conversation with others in a simple way. Their logo exemplifies this purpose in its three components. The speech bubble is a typical representation of conversation and communication, which is the most important feature of the app. Hashtags are used on many social media platforms to group people, pictures, posts, etc. into categories based on their similarities, making the use of a hashtag appropriate for this logo, hence its name: “Group”Me. The hashtag is used to represent a community of people who might form bonds through the similarities that come up in conversation or that may already exist. The smile below the pound sign adds playfulness to the logo which gives the logo a friendly, and welcoming feeling. The color palette adds to the friendly, welcoming feel as well. Blue and white is a commonly used color combination among various social media logos because it is a color that symbolizes community and socialization.