This is USA’s official fencing logo. It is required to be worn when fencing in international tournaments, like world cups and the Olympics. This is a newly redesigned logo from the older one, a few things have changed for example the name changed from USFA to USA Fencing. USFA used to stand for United States Fencing Association, now it’s just USA Fencing. This logo was made right before the Rio Olympic games for the fencer to wear. It is worn on the knickers, or pants of a fencer. Usually on the side of the leg, it is also on sweat shirts and warmups for the fencers.
The logo itself is a shield shaped container with things inside of it. Below it is USA Fencing in a custom font made for the logo. The Shield that encases the logo has very soft edges and is just an outline. The tip of the shield however comes to a point unlike the rest of the shield which has rounded edges. Just inside of the outline is negative space that creates another outline of what is inside the shield. The contents of the shield are solid with objects cut out of it. It is also split into two halves along an upward diagonal line. The top half is solid blue with the cut out of a fencer Flecheing to the right. Flecheing is a technique in fencing where the fencer kind of flings themselves at their opponent with the sword fully extended out. The fencer is quite complex for a logo, he has thin hairline blue lines that define where his limbs and head are. His back foot bleeds off the edge into the white out line and does not continue, his sword on the right is also bleeding off. Just below him is the second half of the logo. This is a solid red space with three white triangles the cut up diagonally. These triangles bleed off on both sides, into the white outline. The type of USA at the bottom is fashioned similarly to the shape of the shield. The angles are very sharp but the edge is soft. The type is geometric, with smooth soft curves. The kerning is loose while it is in all capitalized. The word fencing is in a different type face and is in all capitalized as well. The tracking and leading is very loose as well. The type is a sans serif with a large x-height. The leading between the two sets of type is tight and rather close together. The USA part is much larger in size then the Fencing part is. This logo is a much needed improvement to the fencing world in the name of design.
The elements in the logo work well together if not a little cluttered. It is very well thought out and each element of the logo is placed thoughtfully. The colors that were chosen are that of the US’s flag, red white and blue. The bottom part of the logo sort of looks like the flag waving. The streaks of red and white may represent the American flag, but it also represents the three weapons of fencing. The foil, sabre, and the epee. These three stripes let the designer omit actually displaying the three weapons. All the elements together effectively rebranded the American fencing community. Each element is simplistic sharp yet soft, creating an overall sleek professional look. This redesign comes at a time where the American fencing team is the strongest it has ever been in all the weapons. To redesign at a time like this to make people outside of the us to take the US seriously during tournaments. The man that is flecheing is a very important part of the logo. It shows off the fencing without actually having to say it. It lets the mark stand alone. This is also a bit of an iconic move in fencing because it is the flashiest. The type also helps serve to unify the seriousness of the logo. The mark by itself does not feel so serious but paired with the type it feels much more modern and clean. The use of a stylized sans serif font and a normal sans serif font helps create this impression. The stylization of the first font helps create a sense of tension in the logo. This is bolstered by the asymmetry in the mark of the man flecheing and the red and white lines moving in an diagonally up and right direction.