I chose to use the iconic logo of, The Grateful Dead. Their logo Steal your Face is widely know and recognized as a major symbol for the hippie movement, jam music, and the psychedelic period. It can been seen all over the world on any of their band merchandise, cd’s, stickers, and across countless car bumpers. The original use was so the band could easily identify their musical equipment. However, the logo later appeared on the cover of the album Steal your Face, and has been known as the Steal your face symbol ever since.
This design is fairly simplistic containing only 4 colors, red, blue, white, and black. Yet the contrast between these are very bold and eye catching. The image is entirely based off of a circle, created by a thin black line. Inside it contains a smaller circle, suspended near the top of the larger circle. The smaller one however, is created by two black lines with white space separating them, as opposed to the singular black line creating the larger circle. The outer black line of the smaller circle continues underneath it from either side in a very curvature nature to the bottom of the larger circle. In the extended area that these lines create, there is white space that contains curves, and various shapes created from black lines. The space inside the larger circle to the left of the smaller shape is filled with a blue, while the space to the right is filled with a red. In the middle of the smaller circle lies two conjoining black zig-zag lines, with white space in the middle that stretch vertically across the circle, leaving space on either side. This space to the sides is also filled with red and blue, similar to the larger circle but, it is flipped, the left is red while the right is blue.
Since this image is so iconic and has been around since it was first designed in 1969 it is very effective as a logo. The lightning bolt is a symbol for transformation, enlightenment, and the raw powers of nature, juxtaposed with a skull, and distinct colors. All this imagery lend’s to the symbols’s “steal your face” concept. Through the Grateful Dead’s music and the scene they inspired, many people were transformed. In a way their everyday masks were cracked by the openness of their culture. This is clearly depicted through the lightning bolt that slashes through the skull. The contrasting colors also portray the distinction in the conversion their follows went through. Yet, these colors work well together and create a very harmonious vibe relating to the positive atmosphere of The Grateful Dead and the harmony of their music. The skull with a smile is an excellent symbol for “Grateful Dead”.