FedEx has been a prominent delivering company since 1971. The FedEx logo is widely recognized and considered among the most successful graphics in the world. This award-winning logo is seen daily on the sides of delivery trucks or packages and envelopes delivered in your mail.
The FedEx logo is a two-color design that is comprised only of sans serif type. The type is fairly condensed in relation to one another. Each letter touches the next without overlapping. The letters are a medium weight with the “F “ and “E” being the only two characters capitalized. The choice in capitalization along with the color palette makes the viewer able to distinguish the two words without any physical separation between them. The most interesting feature of this logo is the arrow formed by the negative space between the uppercase “E” and lowercase “x”. This clever addition to the design expresses the message that they are a progressive company. The main logo used by FedEx is purple and orange in color. The “F”, “d” and “E” are all the same height, giving the design a balanced composition.
The FedEx logo has come a long way in its design. The first FedEx logo was created for a small company and was colored red, white and blue to covey its relationship with the United State’s government. The former logo also spelled out “Federal Express”, greatly contrasting with the modern shortened version. FedEx has been successful in packing a lot of meaning into a simple logo design. The clean lines and consistent text weight makes for easy readability. The arrow featured as an optical illusion is unique and adds a sense of playfulness in an otherwise straightforward design. The alterations made in their logo seem to have evolved with their growing success as a company. The current color choice and clean design allows the company to expand their presence and relate to potential customers outside of the United States. The FedEx logo design successfully expanded the company internationally and is universally recognized as a symbol for their brand.
This image is the logo for the Japan-based automobile manufacturer, Toyota Motor Corporation. This version is featured in screen-based advertising, as well as on Toyota vehicles in the form of a three-dimensional emblem. Introduced in 1989, this mark was designed to commemorate the fiftieth year of the company and served to rebrand the company as it gained prominence in foreign countries. The Toyota logo is widely recognized today as the face of most popular automobile manufacturer in the world.
The logo consists of three intersecting ovals of various sizes, all vertically centered with one another. The largest of the ovals is widest in its horizontal dimension and contains the remaining two ovals within its boundaries. One of these inside ovals is about three-quarters as wide as the outside oval and nearly half as tall. Additionally, this inside oval shares its upper edge with the larger outside oval. The second inside oval is narrow, with a width of about a quarter of that of the outside oval. Vertically, it extends from the top edge to the bottom edge of the outside oval, intersecting the other inside oval.
All three of the ovals are formed by thick contours that slightly vary in width, reminiscent of a calligraphic stroke. Furthermore, the sharp contrast between highlights and shadows creates an appearance of bas-relief. The coloration of the strokes consists of multi-directional gradients of white to dark gray, suggesting a reflective surface, and the direction of the gradients alludes to a light source from the upper left corner.
The logo for Toyota reflects the company’s primary product: automobiles. The intersecting ovals express fluidity and motion, the essence of a moving vehicle. Furthermore, the conjoined strokes suggest a strong unity of parts, while the logo’s axial symmetry provides harmony and balance to the design, all qualities of a well-crafted, high-functioning machine. The calligraphic nature of the strokes subtly references the company’s Japanese heritage, while also optically balancing the logo by evenly distributing the weight of the design through the adjustment of the strokes’ widths. The metallic coloration of the logo calls to mind the strength and durability of metal, which is often associated with industrial advancement and superior quality. Additionally, the metallic finish conveys the feeling of luxury and timelessness that is regularly ascribed to the material. Lastly, amongst all of these design elements, exists an abstract “T” formed by the intersection of the two inside ovals, a clever allusion to the company’s name. Through its simple sophistication and abstract expressiveness the Toyota logo design succeeds as a highly recognizable, stand-alone mark for an equally recognizable brand of automobiles.
Traveling allows for adventure and experience. It can create memories that will last any person a lifetime. Viewing the world in all different angles and perspectives is definitely something people want to experience over and over. Overseas or more relevant underground can truly take your breath away. Overseas yes, underground not quiet. The Metro System Map in the DMV ‘District of Columbia, Maryland and Virginia’ is used more often to people traveling into a city for work, school or anything else where they want to avoid traffic. It is found underneath the DMV region stretching all the way to Shady Grove and Glenmont (red line), to Greenbelt and Branch Ave (green line), to Greenbelt, Huntington and Franconia-Springfield (yellow line), to Largo and Franconia Springfield (blue line), to Wiehle-Reston East to Largo (Sliver line), and to finally New Carrollton to Vienna (orange line). The map is mainly used for transportation in cities like the DMV to allow passengers to navigate themselves. It also shows what station you are at, where you want to go, where the surrounding areas are located and where the transfer points are located. Other than underground, the map can be viewed in form of a paper hand held map, online and on the ‘Metro and Bus’ App on your phone. The DMV Metro Map is used to transport people from point A to point B with less traffic, less worry about where to park and at times faster than driving on the highway.
Although the Metro Map is used for transportation, it can also be viewed as design and how simple it was created. Maps can be confusing if you don’t know where you are, where your next stop is and ultimately how legible the map is. In creating another map to follow, Wyman’s took the easier route. He used geometrical shapes that can be easily read and used colors that allowed the viewer to recognize it immediately. The elements relate toward each other because of the rounded edges on the lines as well as the circles. Circles are continuous which is the same as the trains that move continuously back and forward across the DMV. Wyman’s seemed to mention movement relating the forms to the motion of an on going train. Using elementary figures has helped the design to be simple as well as using colors. The colors are a base color of orange, silver, red, blue, green and yellow. Color coding the train, with the correct color line, which then connects to the map, is again easy to identify and recognize when running to catch a train. The colors overlap and run along each other to the same stop or transfer point. The single layered circles are one stop while the double layered circles are transfer points, which is where people can change train lines. As for the curved lines connecting the circles they are thick and this thickness as well as the correct color of the train stays consistent through the map.
Harry Beck was the designer of the London’s underground map in 1933. He also used colors and geometrical shapes just as Wyman did to demonstrate simplicity in design when creating a map for travelers. He used the same weight in line and differentiated the single stops and the transfer points by using sizing. Beck and Wyman seemed to have the same vision in creating a simple, clear and straightforward map to be used by locals and visitors. The map’s purpose is to show people how to navigate themselves around the DMV area. Coming from depending on driving everywhere to being savvy in how to get from point A to point B without confusion is an successful design created by Wyman because using the simple elements like color and shapes don’t usually confuse people if that’s all they have to focus on. The metro map allowed me to learn about other ways of transportation and to be come cultured within my environment.